Apr 12, 2011
There is no grand solution to generating award-winning concepts every time, but understanding your process is a great place to start. Process plays more into our work then we realize, and taking the time to reflect gives us a chance to identify our strengths, weaknesses, and barriers. Taking the time to jot down your personal process is about self-improvement. As designers we have to be creative on-demand and a strong process serves as a great foundation.
At first, the idea of reflecting on your process may seem like time wasted, but take a moment and jot down the steps you took to get from concept to production on your last project. Draw, write, diagram, or doodle. All of these are acceptable ways of documenting your process. Do what comes naturally to you and be honest about it.
Now that everything is on the table, it’s time to identify your strengths and weaknesses. Getting a second opinion or working on this with others is also a plus. An outside perspective may be able to identify what you’ve been missing all along. Think of your your process like a line graph, where are your highs and lows? Look for points in your process where most of the stress is being generated. If you are a procrastinator, think about how you could improve upon the formative stages. If you feel your process is solid, you’re not as good as you think you are. Identify some possibilities for improving your end phase, and pinpoint the weaknesses you’re failing to notice. Dig deep and question everything, the idea is to learn from your past work experiences and improve upon it for the future.